Strategy

Our brief was to develop and execute the creative strategy for a new restaurant concept in the competitive suburbs of North London and manage this on a recurring, long term basis. With a train station theme, Indian food, local community and creativity at the core of the business we were set our challenge. We wanted to leverage Facebook, video and comedy at the heart of our strategy to bond a local, affluent, digital friendly audience and engage them from the start. We developed the core digital and social assets and set out a content plan to make people smile and organically build the community.

Execution

We have developed and produced all content on social media channels and the website. This includes short comedy video clips, photographs, GIF’s and video content to communicate the venue; it’s food and its character. We manage the social channels, website, target marketing and creative assets and we are developing new techniques to build and engage the online community. Keeping them happy, informed and involved.

Results


You can see the community building here on:

Facebook https://www.facebook.com/theBombayCentral/
Instagram https://www.instagram.com/bombaycentral/
Website  http://www.thebombaycentral.com


In its first year the restaurant won a ‘restaurant of the year’ award in North London and is sold out every weekend. The marketing strategy has engaged thousands of people organically and our work has been one part of the reasons that the place is packed out.


We love this job; we know that the location, management team and excellent food are key but feel proud of the creativity we bring to the kitchen table. We are experienced and looking to help other restaurants up their marketing game!