In 2025, we once again collaborated with the non-profit organisation Global Allergy & Asthma Excellence Network to rebrand and relaunch their global awareness initiative, Urticaria Day (UDAY). This year’s campaign focused on raising awareness of the challenges faced by those living with urticaria and highlighting the ongoing need for improved care, understanding, and research.

Our work included refreshing the UDAY visual identity, updating the campaign website, and designing a suite of social media assets and resources to support both patients and partner organisations worldwide. We also managed and executed a comprehensive social media campaign, combining organic and paid strategies to maximise engagement and reach.

In addition, we recorded and edited testimonials from medical professionals around the world, capturing their insights and expertise to add authority and depth to the campaign. Together, these efforts helped amplify the global conversation around urticaria and promote a collective call to action for better recognition and treatment of the condition.