Our brief from Ascensia Diabetes Care was to develop a campaign to mark World Diabetes Day 2017  and associate the brand with it to raise awareness for Diabetes, across digital channels and countries. The official theme was Women and diabetes and our campaign focused on the lives and achievements of women who are living with diabetes.

We recruited 30 inspiring women from 30 different countries and engaged artists to digitally paint (on iPads and tablets) the portraits of the women.

We made video time-lapses of the portraits being created and mixed with key branded awareness messages. On World Diabetes Day, we shared all these portraits and videos across social media channels, sharing each woman’s story in their local language.

The campaign reached a large global audience, reaching over 12 million people and over 1.5 million watched the videos.