We collaborated with Ascensia Diabetes Care once again to launch an awareness campaign for World Diabetes Day 2024. While continuing “This is Diabetes” brand we have created a new campaign to celebrate the theme set by the International Diabetes Federation (IDF) for 2024 – 2026, which focuses on Diabetes and Well-being, our goal was to raise awareness and foster understanding of diabetes.

To support this, we created a dedicated Wellness Zone on the website, where patients could submit their diabetes questions and our panel of experts specialising in diabetes and well-being provided valuable insights and answers, which were posted back on the website and Ascensia’s social media channels. You can visit the website here: www.thisisdiabetes.com

In addition to designing and building the new campaign site, we created all content including social media assets, and managed organic and paid social media campaigns on Ascensia’s channels. The campaign reached 3,176,871 people across the globe.