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Novartis – I’M AS Campaign

Our brief from Novartis was to create a memorable and impactful experience that would capture the perspective of patients living with Axial Spondyloarthritis. To execute the client brief, we designed and built 20 sculptures that resembled a human spine. Each sculpture was built out of 33 wooden blocks with survey data and patient hopes and fires printed on one side. The activation took place at an EULAR conference in Madrid and participants were asked to sign and pledge their support for the patients.