We were asked by IFPA to collaborate on managing the marketing strategy for their 7th World Psoriasis & Psoriatic Arthritis Conference in Stockholm, Sweden. We executed an email and social media marketing strategy and built a large database of potential participants to market the conference. Additionally, we designed and printed materials to brand the conference venue and created a Patient Organisation Community Hub experience that included interactive elements to engage participants and make the conference special. Throughout the event, we filmed interviews with speakers, ambassadors, patients, and other participants, editing the content for future use on IFPA’s social media channels. We also edited the sessions and other materials to be included in the virtual package.