We collaborated with ASIF on their World AS Day campaign, themed “Signs and Symptoms” for this year. Our responsibilities included refreshing the campaign logo, updating the website, and creating new downloadable and editable resources such as social media assets, website and email banners, and a campaign toolkit accessible to patients and other organizations. We also executed a paid advertising campaign that reached millions worldwide. Together with ASIF, we hosted a webinar empowering patient organizations to use social media advertising effectively.