In 2025, we partnered with GAAPP for World Chronic Cough Day, aiming to raise global awareness of chronic cough as a serious and often overlooked health condition. The campaign focused on educating the public, patients, and healthcare professionals about the causes, impacts, and treatment options for chronic cough.

Our role included creating campaign messaging, designing a dedicated website, producing social media assets, and managing cross-platform engagement. We worked closely with GAAPP and its member organisations to ensure consistent messaging and broad participation across regions.

Delivered within a tight timeframe, the campaign successfully amplified global awareness, encouraged early recognition and diagnosis, and supported advocacy for improved care for those living with chronic cough.