In 2025, we once again partnered with the International Federation of Psoriasis Associations (IFPA) to support World Psoriasis Day (WPD), an annual global campaign dedicated to raising awareness and improving understanding of psoriatic disease.

This year’s theme, “Psoriatic Disease and Comorbidities: Understanding the Domino Effect,” highlighted how psoriatic disease impacts overall health and the importance of recognising and managing related conditions.

Our contributions included producing a series of video interviews with IFPA ambassadors and medical experts exploring the campaign theme, as well as creating a comprehensive toolkit to help partners and organisations host their own awareness events worldwide. We also designed branded campaign materials including tote bags, t-shirts, and notebooks, and managed organic social media activity across IFPA’s channels to boost visibility and engagement throughout the campaign.