Our brief from Novartis was to create a memorable and impactful experience that would capture a perspective of a patients living with Axial Spondylitis. In order to execute the client’s brief we have designed and built 20 sculptures that resembled a human spine. Each sculpture was built out of 33 wooden blocks that had a survey data and patient’s hopes and fears printed on one side. The activation took place at a EULAR conference in Madrid and participants were asked to sign and pledge their support for the patients.
