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Greggs – ‘Nappuccino’ experience

Working with Havas PR we helped to create the Greggs ‘Nappuccino’ experience for customers to enjoy.

The idea was created to test the research from scientists at the University of Pennsylvania, who found that the combination of consuming coffee and taking a power nap maximised alertness.

Testing this theory, we helped Havas by making the pods and customising the coffee van, which saw visitors to London’s Potters Fields Park receive a dose of caffeine followed by the option of a 20-minute nap in giant coffee cup sleep pods, to help launch Greggs’ new flat white coffee.