Result
A fully marketed, branded and filmed 7th World Psoriasis & Psoriatic Arthritis Conference.
The challenge
IFPA asked us to collaborate on the marketing strategy for their 7th World Psoriasis & Psoriatic Arthritis Conference in Stockholm and to make the on-site experience special for participants.
Our thinking
A conference is a campaign, a venue and a content engine all at once.
We treated each layer deliberately: building the audience before the event, branding the space during it, and capturing content that would work long after it ended.
What we created
- —Email and social media marketing strategy
- —Participant database building
- —Venue branding design and print
- —Patient Organisation Community Hub with interactive elements
- —Speaker, ambassador and patient interview filming
- —Session edits and virtual conference package
Results
The conference was marketed to a large international audience, and the filmed content continues to serve IFPA's channels and virtual package.