Result
A global film and country stories celebrating 10 years since WHO signed the resolution on psoriasis.
The challenge
IFPA wanted to celebrate the 10th anniversary of the WHO resolution on psoriasis by telling the stories of the patient organisations behind the global movement.
Our thinking
The resolution's impact lives in local stories.
We filmed leaders and patients in Panama, Puerto Rico, Sweden and the Philippines, letting each country's experience carry the anniversary message.
What we created
- —Story capture across four countries
- —Leader and patient interviews
- —Summary film
- —Individual country story edits
Results
The video summary and country stories were published on IFPA's social media channels, reaching a global audience.