The challenge
Our client, BSSA (British Sjögren’s Syndrome Association) at the time, approached us to rebrand and develop a new digital strategy and website with enhanced accessibility features.
Our thinking
The new identity and digital experience needed to feel modern and engaging while supporting the organisation’s mission and making its information easier for everyone to use.
What we created
- —New name and logo
- —Brand guidelines
- —Digital strategy
- —Accessible website
- —Social channel activation
- —Light and dark display modes
- —Text resizing and visual accessibility tools
Results
The refreshed brand and accessible website gave Sjögren’s UK a modern digital presence designed to serve people across devices and with a range of visual access needs.