Result
A refreshed global campaign relaunched in consecutive years with worldwide patient organisation participation.
The challenge
Urticaria remains poorly understood, and those living with it face daily challenges that receive little public attention.
GA²LEN needed its annual Urticaria Day campaign refreshed and relaunched to raise awareness and highlight the ongoing need for improved care, understanding and research.
Our thinking
Campaigns that return every year need both continuity and renewal.
We refreshed the UDay identity while building resources that patients and partner organisations anywhere could pick up and use, anchored in themes like “Your Journey” that emphasise individual experience.
What we created
- —Visual identity refresh
- —Campaign website updates
- —Social media assets and resources
- —Campaign toolkits
- —Organic and paid social media
- —Medical professional and patient testimonial films
Results
The relaunched campaigns amplified the global conversation around urticaria and promoted a collective call to action for better recognition and treatment.