Result
Delivered across regions within a highly compressed timeframe.
The challenge
In 2025, we partnered with GAAPP for World Chronic Cough Day, aiming to raise global awareness of chronic cough as a serious and often overlooked health condition. The campaign focused on educating the public, patients and healthcare professionals about the causes, impacts and treatment options for chronic cough.
Our thinking
Our role included creating campaign messaging, designing a dedicated website, producing social media assets and managing cross-platform engagement. We worked closely with GAAPP and its member organisations to ensure consistent messaging and broad participation across regions.
What we created
- —Campaign messaging
- —Dedicated campaign website
- —Social media assets
- —Cross-platform engagement
Results
Delivered within a tight timeframe, the campaign successfully amplified global awareness, encouraged early recognition and diagnosis, and supported advocacy for improved care for those living with chronic cough.