GAAPPGlobal awareness campaign

World COPD Day 2024

A fast-turnaround content and social campaign amplifying COPD awareness worldwide.

World COPD Day campaign
Result

Impactful reels, animations and social campaigns delivered within a short timeframe.

The challenge

GAAPP needed its existing World COPD Day 2024 awareness campaign enhanced quickly, with limited time before the day itself.

Our thinking

Speed doesn't have to mean generic. We focused on formats with the best engagement-to-production ratio — reels, statics and animations tailored to the campaign's objectives.

What we created

  • Engaging reels
  • Static post designs
  • Animations
  • Paid and organic social media management

Results

The project amplified awareness of COPD, driving meaningful conversations and visibility within a short timeframe.