Result
A global digital campaign that reached 3,176,871 people.
The challenge
Ascensia Diabetes Care wanted to build on the established This is Diabetes campaign while supporting the International Diabetes Federation’s 2024–2026 theme of diabetes and wellbeing.
The campaign needed to raise awareness, encourage participation and provide practical, credible information for people living with diabetes.
Our thinking
Wellbeing is personal.
Rather than communicating only through campaign statements, we created a format that allowed people to submit their own questions and receive useful responses from specialists.
This gave the campaign a human centre and created content based on the issues that mattered to the community.
What we created
- —Campaign development
- —Website design and build
- —Content creation
- —Social media assets
- —Organic social media
- —Paid social media
- —Expert content coordination
- —Campaign management
Results
The campaign reached 3,176,871 people around the world.
What we learned
Health campaigns become more useful when audiences can shape the conversation rather than simply receive information.