Result
The first global EoE awareness day, launched on 22 May 2025 and adopted by patient organisations worldwide.
The challenge
Eosinophilic Esophagitis (EoE) is a rare, chronic allergic inflammatory disease of the esophagus with low public and professional awareness.
The EoE Day Alliance wanted a first-ever global awareness day that could unite patient organisations across countries including the USA, Spain, Australia, Italy, Austria and Serbia, promote early diagnosis and advocate for improved care.
Our thinking
A new awareness day needs a clear, shared identity that every partner can own.
We developed the campaign from scratch so patient organisations of any size could take part with consistent messaging and ready-to-use resources.
What we created
- —Campaign creation
- —Logo and visual identity
- —Website design
- —Social media assets and post content
- —Patient interview coordination
- —Awareness videos
- —Coordinated global engagement
Results
World EoE Day launched with unified participation across multiple countries, strengthening the global community of patients, caregivers and clinicians and supporting earlier recognition and diagnosis.