Result
Multi-year campaign management giving patient organisations worldwide ready-to-use resources.
The challenge
IMP needed its World Mitochondrial Disease Week campaign created, managed and later rebranded and relaunched, with resources that patient organisations across the world could use to spread awareness.
Our thinking
Global awareness weeks succeed when local organisations can participate without design or budget barriers.
We built each year's campaign around a clear theme and editable resources, so every partner could publish consistent, on-brand content.
What we created
- —Theme setting and key messages
- —Website updates
- —Campaign toolkits
- —Editable Canva social media posts and banners
- —Organic and paid social media management
Results
Patient organisations globally used the campaign resources to promote Mito Week, supported by coordinated paid and organic social campaigns.