Result
A year-round social calendar linked to WPA members and a three-part AI education series for patient organisations.
The challenge
The World Patient Alliance wanted to enhance its digital presence and help member patient organisations make use of emerging technologies.
Our thinking
Advocacy is strongest when it is consistent and connected.
We aligned WPA's communication with the international health calendar, and paired it with practical education so member organisations could build their own digital capability.
What we created
- —Social media schedule built around global health awareness days
- —Member spotlight content
- —Three-part Zoom conference series on AI for patient organisations
Results
The Alliance's messaging now aligns with key moments in the international health calendar, each linked to a relevant member organisation, and participants left the AI series with actionable strategies and real-world examples.