The challenge
In 2025, we once again partnered with the International Federation of Psoriasis Associations (IFPA) to support World Psoriasis Day, an annual global campaign dedicated to raising awareness and improving understanding of psoriatic disease.
The theme, “Psoriatic Disease and Comorbidities: Understanding the Domino Effect,” highlighted how psoriatic disease impacts overall health and the importance of recognising and managing related conditions.
Our thinking
We developed campaign content that enabled ambassadors, medical experts, partners and organisations around the world to explore and communicate the theme consistently.
What we created
- —Video interviews with IFPA ambassadors and medical experts
- —Global campaign toolkit
- —Branded tote bags, t-shirts and notebooks
- —Organic social media management
Results
The campaign increased visibility and engagement across IFPA’s channels and supported awareness events organised by partners worldwide.